About us

My Health First was founded by Benjamin Hurst to make private health insurance simple, transparent, and tailored to you.

Ben began his career in 2014 with AXA PPP Healthcare, later moving into brokerage with Vitality. Over time, he saw how limiting it can be when clients are restricted to just one or two insurers. That experience inspired him to create My Health First — offering independent, no-obligation advice across the entire market.

Today, Ben helps individuals, families, and businesses find health cover that genuinely fits their needs — not just the cheapest option. His goal is to ensure every client has the right protection in place today, and that their policy continues to evolve with them in the future.

With honest guidance, clear comparisons, and ongoing support, Ben is committed to helping you futureproof your cover and stay ahead of the market — giving you confidence that your health is always in safe hands.