About me – Benjamin Hurst

I created My Health First to bring clarity, transparency, and truly tailored advice to private health insurance.

I began my career in 2014 with AXA PPP Healthcare, before moving to Vitality. Over time, I saw how limiting it can be when clients are restricted to just one or two insurers. That experience inspired me to create My Health First, offering independent and no-obligation advice across the entire market.

Today, I help individuals, families, and businesses find health cover that genuinely fits their needs, not just the cheapest option. My goal is to make sure every client has the right protection in place today, and that their policy continues to evolve with them in the future.

With honest guidance, clear comparisons, and ongoing support, I’m committed to helping you futureproof your cover and stay ahead of the market. So you can feel confident your health is always in safe hands.